Magical Buy Box
In time, you will discover that Amazon offers sellers the opportunity to compete for the much sought-after “Buy Box.” For these reasons, it is crucial for sellers to know how the buy box works and what it is.
You will find the buy box in the product detail page. This is where customers routinely add items to shopping carts, beginning the process of buying. This box allows customers to purchase items quickly. They usually buy from the Featured Seller.
One excellent feature of the marketplace is that several merchants can sell similar products. It is, therefore, considerably difficult for a buyer to win the buy box. This would enable one to attain the status of a featured seller. It is a bit unrealistic to think that your items will ever be ranked high enough to attain this status. The good thing is that there are other ways to make profits on Amazon even without this Buy Box.
Conditions to Fulfil to Get the Buy Box
• Have a professional seller account
Remember that only professional merchants have permission to buy the Buy Box. For you to make money, you must use money.
Factors affecting your Position in the Merchant List
As a merchant, what history do you have on Amazon? If you want to take one of the top places on Amazon, you need to build a long, positive selling history with this fabulous marketplace. Make sure that you take care of any negative reviews and customer service matters effectively and quickly. This is vital to ensure that the seller succeeds by maintaining a good sales history.
Competing for offers
The more the sellers in a marketplace, the more difficult it is for merchants to climb high up. Considering this, it is good to find products featuring fewer competing sellers. Once you do this, it will be easy to get your items featured in more competitive spots. Who knows? You might even purchase the Buy Box. Because you are first to pick on trends, you may also discover some popular products long before they become famous! Before the market flooding over with sellers, develop a reputation as a high performing seller.
You should make both the product and shipping cost competitive for your prospective buyers. While browsing at Amazon, many shoppers expect to find low prices and are disappointed if they don’t. To beat the completion, be ready to price everything competitively to satisfy this and other cadres of prospective customers.
If you want to maximize results on Amazon, you can use the Fulfilment method. Indeed, this is one of the wisest things you can do to increase sales in Amazon.
When you venture out to selling on Amazon, it is important to know your business well. You need to know just what you are getting into. This bold enterprise to sell in Amazon can actually open up amazing business opportunities. If you do your homework well and focus on the right business elements, you can take your success selling on Amazon to the next level. This can be realized within a short time.